W. van Tuinen | Digital Marketing Consultancy

Wijbren van Tuinen

Marketing is testing.

A test is successful if you learn something – even if you learn that your idea does not work.

The only failed test is the one where you did not learn anything.

I am a digital marketing consultant with over a decade of experience leading data-driven marketing strategies across a range of industries, including online education, insurance, and digital media. My work is grounded in analytical rigor, strategic clarity, and a strong ability to communicate effectively with stakeholders at all levels.

In my current role as Head of Marketing at Alison, one of the world’s largest free online learning platforms, I am responsible for overseeing global marketing strategy across paid media, SEO, content, branding, and analytics. I lead cross-functional teams, develop integrated growth strategies, and implement performance-focused campaigns that drive measurable outcomes at scale.

As a consultant, I offer organizations the benefit of both hands-on operational expertise and high-level strategic insight. My approach is deeply rooted in the use of data to inform decision-making, while ensuring alignment with broader business objectives. Equally important is my ability to convey complex marketing insights in a clear, actionable manner—enabling effective collaboration with technical and non-technical stakeholders alike. 

In short, my method is: 

• Test to gather data
• Use that data to formulate strategy
• Turn strategy into action