W. van Tuinen | Digital Marketing Consultancy

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Growth Isn’t an Accident — It’s Planned.

Digital marketing today isn’t about posting more, spending more, or chasing trends. It’s about building a smart, measurable system that turns attention into leads and leads into revenue.

I help businesses design and execute data-driven marketing strategies that attract the right audience, convert them efficiently, and scale sustainably. From high-level strategy and positioning to technical optimization, paid campaigns, automation, and analytics — every service I offer is focused on one outcome: profitable growth.

No guesswork. No vanity metrics. No disconnected tactics.
Just clear strategy, precise execution, and measurable results.

Whether you need a complete marketing roadmap, better campaign performance, stronger conversion rates, or a fully optimized digital ecosystem, I partner with you to turn your marketing into a reliable growth engine.

Below is a list of the services that I offer. To see how this works in practice, click one of the buttons below to read the case study of a real consultation that I did for a beginning business.

Case Study: Launching a Trust-Led Digital Marketing Strategy in a New Category
From Strategy to Execution: A 90-Day Go-To-Market Plan

🔹 Strategy & Planning

Develop a clear, data-driven marketing roadmap aligned with your business goals. I help define your audience, positioning, channels, and campaigns to create a scalable growth strategy.

  • Digital Marketing Strategy Development
     (Identifying goals, audience, positioning, channels, and KPIs)
  • Competitor & Market Analysis
  • Customer Journey Mapping
  • Brand Positioning & Messaging
  • Campaign Planning & Calendar Creation
  • Marketing Funnel Design (Awareness to Conversion)

🔹 Search Engine Marketing (SEM)

Increase visibility and drive qualified traffic through a combination of search engine optimization and paid search advertising, ensuring your business appears when customers are actively searching.

  • Search Engine Optimization (SEO)
    • On-page SEO (content optimization, meta tags, headings)
    • Technical SEO (site speed, indexing, crawlability)
    • Off-page SEO (backlink strategy, authority building)
    • Local SEO (Google Business Profile, citations)
  • Paid Search Advertising (Google Ads / Bing Ads)
    • Keyword research & targeting
    • Campaign setup & A/B testing
    • Conversion tracking & optimization

🔹 Content Marketing

Create valuable, search-optimized content that attracts, educates, and converts your target audience while strengthening your brand authority across digital channels.

  • Content Strategy & Planning
  • Copywriting & Content Creation (blogs, articles, landing pages)
  • Visual Content Strategy (infographics, videos, animations)
  • Content SEO Integration
  • Content Distribution & Promotion

🔹 Social Media Marketing

Build brand awareness and engagement through strategic social media management, combining organic content with targeted advertising to reach and grow your audience.

  • Social Media Strategy
  • Organic Social Management (posting, engagement, community management)
  • Paid Social Advertising (Meta Ads, LinkedIn, TikTok, X, etc.)
  • Influencer Collaboration Strategy
  • Analytics & Reporting

🔹 Email Marketing

Turn subscribers into loyal customers with targeted email campaigns, smart segmentation, and automated workflows designed to nurture leads and drive repeat business.

  • List Building & Segmentation
  • Email Campaign Design (newsletters, product launches, drip campaigns)
  • Automation Setup (welcome sequences, abandoned cart, re-engagement)
  • Deliverability Optimization & A/B Testing

🔹 Conversion Rate Optimization (CRO)

Improve website performance by analysing user behaviour and testing data-driven improvements that turn more visitors into leads and customers.

  • Landing Page Optimization
  • User Behavior Analysis (via heatmaps, session recordings, etc.)
  • A/B and Multivariate Testing
  • Lead Capture Strategy (forms, CTAs, lead magnets)

🔹 Analytics & Reporting

Gain clear insights into your marketing performance with advanced tracking, dashboards, and reporting that measure results and guide smarter decisions.

  • Setup & Customization of Analytics Tools
     (Google Analytics 4, Google Tag Manager, Looker Studio, etc.)
  • KPI Tracking & Dashboards
  • Attribution Modeling
  • Performance Reports & Insights

🔹 Other Specialized Services

Extend your marketing capabilities with advanced solutions such as marketing automation, CRM integration, eCommerce growth strategies, and team training.

  • Marketing Automation Setup (e.g., HubSpot, ActiveCampaign, Mailchimp)
  • CRM Integration (e.g., Salesforce, Zoho)
  • eCommerce Marketing (e.g., Shopify/Meta/Google feed integration, retargeting)
  • App Store Optimization (ASO) (if applicable)
  • Affiliate Marketing Strategy
  • Training & Workshops (for in-house teams)
Graphic illustrating brand touchpoints categorized into three phases: Before Purchase, During Purchase, and After Purchase, with corresponding activities listed under each category.